SBS BROADCASTING MEDIA SA

SBS Broadcasting Group is a media trust that holds radio and TV stations in nine countries, among which Romania (Kiss FM, Magic FM, One FM, PrimaTV).

For SBS BROADCASTING MEDIA SA we have worked:
- Kiss FM, Magic FM, One FM (2002-2009): surveys of segmentation and identification of niches on markets for Radio Star and Magic FM launch (identification of musical format, radio personalities, testing of identity elements: logo, slogan, modalities of promotion).
- Kiss FM, Magic FM, One FM: music testing both weekly and within complex sessions (on lots of 200 persons, twice a year);
- Kiss FM, Magic FM, One FM: Usage&Atitudes surveys prior to the settlement of communication strategy and programs;
- Kiss FM, Magic FM, One FM: Qualitative research for testing and improvement of morning show topics (Cronica Carcotasilor)
- Prima TV (2007): testing of all local productions for the improvement of the content.