e-Talent Barometer

e-TB is a multi-market, multi-client research product, developed by the Exact Research Team

The main purpose is to measure celebrities/public faces perceptions among different target groups

Addresses to different markets/brands/products who need reliable data in order to decide which public faces should be cast for their products/marketing campaigns

In uses multiple Quantitative Methodologies (CATI-Computer Assisted Telephone Interviewing, CAWI-Computer Assisted Web Interviewing, PAPI – Face to Face Interviewing) depending on the clients needs.

e-TB is not just a rigid statistical instrument: besides statistical indicators it offers recommendations and strategy insights

It is a very flexible tool, allowing clients to insert their own questions and ideas into the research instruments