Market Segmentation

The clients that require the identification and description of consumer groups with similar behaviour and attitudes towards the product tested are made available the EXACT researches related to segmentation/classification of consumers.

- depending on personal characteristics:
   - geographical (historical region, size of residence location);
   - demographic (age, gender, marital status, number of children, ethnicity, religion, education, occupation, personal or family income);
   - psychographic (the identification of prevalent dimensions of the general attitude towards life, society, family or job; the explorer, intellectual, practical person, family man, leader, modern person, survivor)
- depending on usage behaviour:
   - consumption (at home or outside home)
   - amount purchased
   - frequency of use
   - loyalty level
   - familiarity level
   - level of expenses borne
- depending on benefits expected/perceived and on the reasons for consumption and non-consumption;
- depending on the characteristics of the media consumption (TV, radio, internet, newspapers and magazines).