Brand research

This type of research ensures the detection of advantages, weaknesses and development opportunities of the brand, as well as determining the criteria used by purchasers in order to select and differentiate brands, by identifying:

- the level of familiarity with the brand (notoriety of the brand name);
- the level of consumer loyalty towards the brand;
- the rate of migration from one brand to another;
- the perceived qualities of the brand;
- the brand image (associated attributes; analysis of points and vulnerabilities of the brand);
- brand power (brand strength, brand equity);
- the influence of the logo and/or slogan on the general attitude towards the brand).