New Product Development

This type of research is chosen when wishing to estimate the success of a particular product on the market. EXACT carries out:

- Testing the concept (determining the level of acceptance of a new product idea by prospective consumers, identifying the most efficient product)
- Testing the product (measuring the attitude of prospective consumers towards the new product based on its effective testing);
- Testing packages (determining the level of facilitating the use of the product, measuring the visibility and attractiveness, evaluating the impact on recalling the publicity message or on the brand image).