Price sensitivity

For the clients that require the investigation of the range of maximum acceptability of the price by prospective purchasers, our company may evaluate:

- The level of acceptance by (loyal or occasional) consumers of the current price of the brand;
- The level of optimum price for a new brand or brand version;
- The maximum range of acceptance of the price of the product;
- The evolution of the demand for the brand researched at various price levels;
- The dynamics of sales of the brand researched at various price levels;
- The evolution of the index of flexibility of prices of the brands researched.