Usage and attitudes

This type of research provides the understanding of the consumer’s behaviour and decisions as regards the product brands, measuring:

- The notoriety of brands: spontaneous & assisted:
- The consumption behaviour of brands: brands purchased in an extended/recent period, preferred brand, substitute brand, abandoned brands, rejected brands, consumption frequency, amounts consumed, history of consumption, determining the accepted/ignored/rejected set of brands;
- The behaviour in purchasing the brands: evaluation of the accepted set of brands relevant in terms of the amount usually purchased, frequency of purchase, preferred package, place of purchase;
- Assessing the efficiency of supply;
- Reasons for the choice (benefits expected) and for rejection of brands;
- The image attributes and positioning of brands per sizes relevant to consumers;
- The perception of the dynamics of brand quality.