Advertising Research

The clients interested in relevant information on the target group, whom they address a advertising message, may opt for one or several types of specific research to advertising products performed by EXACT in the Advertising Research).

- Research for the issuance of communication strategy:
(establishment of expected benefits and of its hierarchy, identification of the target group of the sampled mark);

- Test of concepts (concurrent advertising alternatives):
(identification of creation idea with the highest communication, diagnosis research of hard points and weak points of every model);

- Pre-test of commercial 
(evaluative research that estimates the effect of commercial regarding the memorizing ability, acceptance, identification of the commercial’s message); It may be used also the Perceptual Recorder of the favorability against commercial);

- Post-test of commercial 
(measurement evaluative research of the commercial’s effect expressed in the increase of mark notoriety, in retention/ learning of advertising message, and the increase of favorability against the mark and in the influencing of purchase behavior);

- Promotions research 
(notoriety, impact on the test and/ or purchase of mark intention, performance regarding the favorability against the tested mark);

- Identification of the optimum channel of promotion of the product
(by the establishment of the consumption custom, average of the target group);

- Test of the promotion means and instruments;

- Research of sponsorship actions 
(impact on notoriety, on the mark image, efficiency of the communication means);