Media Research

As regards the evaluation of media products, EXACT carries out both quantitative researches and qualitative researches, each of them with its characteristics and sub-categories as follows:

QUANTITATIVE RESEARCH
- Measuring audience:* Transversal studies observe the market situation at a given moment, and the longitudinal studies follow the market developments and trends during a longer period of time, a period agreed upon with the beneficiary.

• transversal studies*: TV, radio, print, internet etc;
• longitudinal studies (tracking): TV, radio, print, internet, etc; EXACT carries out at present weekly studies of monitoring the radio audience by gathering the data using the CATI method.
  

- Studies of use and attitudes for various media channels, TV, radio, print, etc (measuring perceptions, attitudes, consumption habits, identifying the socio-demographic profile of the audience);
- TV/Theater test – testing pilot episodes of film productions that are to be broadcast;
- Radio / Call Out – testing by a longitudinal analysis the pieces included in the play list (a panel formed of the radio target for which the study is made is being used);
- Radio / Auditorium Music test – testing a large number of songs (several hundreds) in order to identify the musical format of a particular radio station or to identify the musical characteristics of a particular target.

QUALITATIVE RESEARCH
- Advisory Listeners / Consumers – group discussions (Focus group) with persons that “consumed” the product (TV, radio, print, etc);
- Audio / Video test – testing radio/TV shows, commercials, radio/TV personalities; EXACT may also use the electronic system of measuring perceptions regarding the materials tested (Perceptual Recorder).