B2B Research

Business to Business Research addresses to business environment.

Business to Business Research (the B2B research) is used by the companies that deliver products and services to other companies and which need an assessment of their products/services from the users or prospective users in order to orientate their market strategy.

The research scope includes the firms and companies that represent the users and prospective users of the product/service tested.

Business to Business Research combines the qualitative and quantitative techniques and has as subjects representatives of firms/companies, who are relevant to a particular type of research;

The sampling framework consists of a database including all the firms across Romania, enabling us to select thus representative samples depending on the region, type of activity, turnover, number of employees, shareholding, the legal status of the firm, etc.