CAWI - Computer Assisted Web Interviewing

The CAWI system represents a fast and relatively un-expensive method (compared to the PAPI or CATI methods) of enquiry data collection, based on a standardized questionnaire via Internet.

The specialized soft by CAWI insures:
- edit and administration of questionnaire;
- issuance of the sample, based on a sampling frame, represented by a database with the e-mail addresses of over 100 thousand of persons;
- removing of respondents duplication by the allocation and monitoring of single identification codes of computers;

The CAWI collection method presents the advantage of measurement of the attitudes and perception of presentation of audio-video stimuli complecsi;
- images(layout, trademarks, banners);
- video clips (video-clips, promos, trailers or different montages); 
- audio clips (musical works, jingles, voices)