english | resource | qualitative research | Brainstorming

Brainstorming

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Brainstorming is an interactive method of developing new ideas resulting from the discussions between several participants, within which each proposes a lot of suggestions. Its purpose is to generate a number as large as possible of solutions, ideas, in connection with the mode to solve a problem.

Brainstorming takes place within a meeting attended by a group of maximum 30 persons, preferably heterogeneous as regards training and occupation.

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