Exact Cercetare si Consultanta - qualitative research

Exact Cercetare si Consultanta

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Observation

Observation is the non-orientating research method whereby the systematization and codification of the material observed are carried out during the research. ...

Ethnographical analysis

The ethnographical analysis is a qualitative method analyzing the relation between culture and behaviour. It involves the direct observation of the consumer in the natural context of purchasing and using the product. ...

Brainstorming

Brainstorming is an interactive method of developing new ideas resulting from the discussions between several participants, within which each proposes a lot of suggestions. Its purpose is to generate a number as large as possible of solutions, ideas, in connection with the mode to solve a problem. ...

The Nominal Group

The qualitative research of the Nominal Group type is a technique of identifying issues and analyzing needs carried out according to an inductive approach. ...

The face-to-face in depth interviews

The in depth interview is an unstructured technique, usually used in the exploration stage of research, during which information regarding consumption habits, preferences, convictions, opinions, attitudes, etc are gathered from the interviewed subjects. ...

Focus Group

Focus Group means a type of investigation whose objective is to obtain profound social data, information related to the “infrastructure” of the attitudes and opinions that subjects may express. ...

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