english | resource | mystery shopping | Mystery Shopper

Mystery Shopper

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First of all, Mystery shopping should be the handiest method of assessing the services provided to clients.

Mystery Shopper (Mysterious Customer) represents the technique whereby the way in which the personnel and procedures act by comparison with pre-established standards within an interaction is analyzed. The method of dissimulated observation whereby the company management is provided with information about the way in which the offer of products and services or the institution image is presented to clients, allowing an appropriate investigation of the employees’ behaviour and a comparative analysis between subsidiaries.

Mystery Shopper (assessing the sale personnel in person)
The mystery shopper is the person sent by us to assess the sale and customer support services objectively, without drawing attention and without making the employees treat it differently or specially by comparison with the other clients.

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