ConsumerBrain

ConsumerBrain is a neuromarketing tehnique which investigates the functioning of brain mechanisms in order to identify consumer purchasing drivers and anticipate future behaviors.

The tool is designed as an on-line application which contains only visual stimuli, waiving in this way the errors related to respondents self reports. Collecting a range of raw data (parameters such as: reaction time, number of errors, number of trials) the tool provides us thus much qualitative information about the motivations which dictate the purchasing behavior, and quatitative information about the statistical distribution of various consumer profiles in general polulation.

By identifying consumer purchasing drivers, the instrument can provide valuable data for various projects:
-  customer segmentation
-  pricing
-  product design
-  improving advertising efficiency
-  emotional branding

www.consumerbrain.ro